PRINTING BUSINESS PRODUCTION DEVELOPMENT PROCESS STRATEGY (CASE STUDY OF PRINTING UKM NOVA FLORIST AND ADVERTISING, LHOKSEUMAWE CITY)

Micro, Small and Medium Enterprises (MSMEs) have a strategic role in national economic development, because apart from playing growth employment, they also play distributing development results. In the crisis that occurred our country several years ago, where many large-scale businesses experienced stagnation even stopped their activities, sector proved to be more resilient dealing with crisis. However, there are weaknesses MSMEs, namely accessing information is suspected directly related condition of internal factors which overshadowed by actually large market share internationally, not widely known consumers.